Farming into the future: rebranding agriculture for Malaysia’s youth
THE RISE of the gig economy connotes a significant shift in employment preferences among today’s youth, indicating a move away from traditional office jobs towards more dynamic and flexible work arrangements. This trend highlights a growing desire for autonomy and diverse experiences among young ind...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Revon Media Sdn. Bhd.
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/118115/1/%40AGROBiz%20May-June%202024_anis.pdf http://irep.iium.edu.my/118115/ |
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| Summary: | THE RISE of the gig economy connotes a significant shift in employment preferences among today’s youth, indicating a move away from traditional office jobs towards more dynamic and flexible work arrangements. This trend highlights a growing desire for autonomy and diverse experiences among young individuals. In this evolving landscape, the modern agriculture industry holds a unique opportunity to appeal to this demographic by showcasing the autonomy, innovation, and sustainability inherent in modern farming practices. Moreover, amidst economic uncertainties catalysed by crises like regional wars that disrupt supply chains, framing farming as a lucrative business opportunity can strike a chord with the youth. |
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