Exploring critical factors for choice of mobile service providers and its effectiveness on Malaysian consumers

• Main Authors: Haque, A. K. M. Ahasanul, Ahmed, Ismail Sayeed, Rahman, Sabbir
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc; T Technology (General)
• Online Access: http://irep.iium.edu.my/11694/1/ahasanul_4.pdf; http://irep.iium.edu.my/11694/

From the late 1990 to till now the growth rate of Malaysian telecommunication sector is remarkable manner. Under this circumstances new players to these businesses soaring dramatic business competition. Nowadays they are trying to attract customers by offering aggressive marketing strategy for insta...