The implication of online marketing strategies on consumers' decision-making process in Malaysia

• Main Authors: Ahmad Saifuddin, Ahmad Daniel Haiqal, Ahmad, Siti Yuliandi
• Format: Article
• Language: English
• Published: Malaysia Consumer and Family Economy Association (MACFEA) 2021
• Subjects: HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc
• Online Access: http://irep.iium.edu.my/96739/7/96739_The%20implication%20of%20online%20marketing%20strategies.pdf; http://irep.iium.edu.my/96739/

Marketing can be considered crucial in today’s modern world due to increased competition in technological advancements. Online platforms have permitted the evolution of online marketing strategies. Everything is now available online, with applications and websites allowing consumers to shop at their...