Unlocking untapped potential in free-to-air TV advertising for East Coast SMEs in Malaysia
Advertising contributes to the revenues of the broadcasting industry, paving the way for a sustainable broadcast and media ecosystem. However, due to the popularity of streaming services, advertising has been siphoned from broadcasters, leaving them struggling to survive. This paper explores freet...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor’s University Sdn Bhd
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/116634/7/116634_Unlocking%20untapped%20potential.pdf http://irep.iium.edu.my/116634/ https://fslmjournals.taylors.edu.my/unlocking-untapped-potential-in-free-to-air-tv-advertising-for-east-coast-smes-in-malaysia/ |
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