Examining the antecedents of the persuasiveness of social media posts by celebrity Muslim preachers in Malaysia
As communication technology continues to evolve, this has also revolutionized how religious messages are presented on social media, particularly for celebrity Muslim preachers. They can easily connect with their followers and create da’wah messages using various social media tools, such as reels, st...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Erciyes University, Turkey
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/116272/1/10.47951-mediad.1525791-4112412.pdf http://irep.iium.edu.my/116272/ https://dergipark.org.tr/en/pub/mediad |
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