The persuasiveness of celebrity Muslim preachers on social media: the ELM perspective

• Main Authors: Tengku Mohd Azzman, Tengku Siti Aisha, A. Manaf, Aini Maznina, Fadzil, Nurfarhanis
• Format: Proceeding Paper
• Language: English; English; English
• Published: 2023
• Subjects: BP185.7 Mass media and telecommunication in Islam; H Social Sciences (General); P87 Communication. Mass media
• Online Access: http://irep.iium.edu.my/108287/1/Certificate_MENTION.JPG; http://irep.iium.edu.my/108287/2/Acceptance_AP%20TSA.pdf; http://irep.iium.edu.my/108287/13/108287_The%20persuasiveness%20of%20celebrity%20Muslim%20preachers.pdf; http://irep.iium.edu.my/108287/

As new media and communication technology evolve, it has revolutionised how Muslim preachers convey da’wah to their fellow Muslims. Social media platforms allow Muslim preachers to connect with their follower and create da’wah messages using various tools such as reels, live streams, and hashtags. S...