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Artificial intelligence in retail marketing: research agenda based on bibliometric reflection and content analysis (2000–2023)

Abstract: Artificial intelligence (AI) is fundamentally transforming the marketing landscape, enabling significant progress in customer engagement, personalization, and operational efficiency. The retail sector has been at the forefront of the AI revolution, adopting AI technologies extensively to...

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Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Akther, Naznin, Khan, Irfanuzzaman, Agarwal, Khushbu, Uddin, Md Nazim
Format: Article
Language:English
Published: MDPI 2024
Subjects:
HF5428 Retail trade
T Technology (General)
Online Access:http://irep.iium.edu.my/115432/7/115432_%20Artificial%20intelligence%20in%20retail.pdf
http://irep.iium.edu.my/115432/
https://www.mdpi.com/journal/informatics
https://doi.org/10.3390/ informatics11040074
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Internet

http://irep.iium.edu.my/115432/7/115432_%20Artificial%20intelligence%20in%20retail.pdf
http://irep.iium.edu.my/115432/
https://www.mdpi.com/journal/informatics
https://doi.org/10.3390/ informatics11040074

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