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How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?

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Main Authors: Jalumin, Aiman Hakim, Ramdzan Ali, Al Amirul Eimer, Ramli, Mohd Safwan, Abdullah, Nur Nabilah, Mohd Basari, Shahrul Nizam
Format: Article
Language:English
Published: 2024
Subjects:
HF5717 Business communication
Online Access:http://irep.iium.edu.my/114969/1/how-do-online-review-characteristics-influence-persuasion-effectiveness-among-e-commerce-consumers.pdf
http://irep.iium.edu.my/114969/
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spelling my.iium.irep.1149692024-10-10T03:22:36Z http://irep.iium.edu.my/114969/ How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers? Jalumin, Aiman Hakim Ramdzan Ali, Al Amirul Eimer Ramli, Mohd Safwan Abdullah, Nur Nabilah Mohd Basari, Shahrul Nizam HF5717 Business communication 2024-08-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/114969/1/how-do-online-review-characteristics-influence-persuasion-effectiveness-among-e-commerce-consumers.pdf Jalumin, Aiman Hakim and Ramdzan Ali, Al Amirul Eimer and Ramli, Mohd Safwan and Abdullah, Nur Nabilah and Mohd Basari, Shahrul Nizam (2024) How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers? International Journal of Academic Research in Business and Social Sciences.
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5717 Business communication
spellingShingle HF5717 Business communication
Jalumin, Aiman Hakim
Ramdzan Ali, Al Amirul Eimer
Ramli, Mohd Safwan
Abdullah, Nur Nabilah
Mohd Basari, Shahrul Nizam
How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?
format Article
author Jalumin, Aiman Hakim
Ramdzan Ali, Al Amirul Eimer
Ramli, Mohd Safwan
Abdullah, Nur Nabilah
Mohd Basari, Shahrul Nizam
author_facet Jalumin, Aiman Hakim
Ramdzan Ali, Al Amirul Eimer
Ramli, Mohd Safwan
Abdullah, Nur Nabilah
Mohd Basari, Shahrul Nizam
author_sort Jalumin, Aiman Hakim
title How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?
title_short How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?
title_full How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?
title_fullStr How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?
title_full_unstemmed How Do Online Review Characteristics Influence Persuasion Effectiveness among E-Commerce Consumers?
title_sort how do online review characteristics influence persuasion effectiveness among e-commerce consumers?
publishDate 2024
url http://irep.iium.edu.my/114969/1/how-do-online-review-characteristics-influence-persuasion-effectiveness-among-e-commerce-consumers.pdf
http://irep.iium.edu.my/114969/
_version_ 1814042730229137408
score 13.210693

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