Ranking and rating halal-certified restaurants in Malaysia: an application of AHP
Purpose – The purpose of the study is to measure the performance level of halal compliance practices by the halal-certified restaurants in Malaysia and rank and rate them based on several dimensions of halal compliance. Design/methodology/approach – A total of 320 halal restaurants were surveyed....
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Emerald Publishing Limited
2024
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my.iium.irep.1139402024-08-15T07:35:00Z http://irep.iium.edu.my/113940/ Ranking and rating halal-certified restaurants in Malaysia: an application of AHP Azam, Md Siddique E Ahmad, Anis Najiha Jaiyeoba, Haruna Babatunde BPH114 Consumption. Halal issues BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH122 Consumption. Halal issues. Specific products. Food and drink Purpose – The purpose of the study is to measure the performance level of halal compliance practices by the halal-certified restaurants in Malaysia and rank and rate them based on several dimensions of halal compliance. Design/methodology/approach – A total of 320 halal restaurants were surveyed. The absolute measurement approach of the analytic hierarchy process (AHP) was applied to rank and rate the restaurants. Finally, ANOVA and independent t-test were applied to assess if there is any significant difference in halal compliance performance between different groups of the respondents. Findings – The AHP application resulted in only 19 restaurants (5.94%) achieving an “Excellent” rating. A significant difference has been observed between different groups of the respondents regarding their halal compliance performance. Research limitations/implications – An onsite audit and ranking of all the restaurants in Malaysia were beyond the scope of the study. The research was able to rank only 320 restaurants across Malaysia. Practical implications – The findings and methodology of the study will provide policymakers with a clear roadmap for establishing a comprehensive rating system in the fields of the halal food industry to enhance the quality and integrity of the halal food management system. Originality/value – To the best of the authors’ knowledge, this is the first time an empirical approach, like AHP, has been used to determine how Malaysia’s halal-certified restaurants stack up against one another. Similar studies can be carried out in other sectors of the halal industry as well as in similar context. Emerald Publishing Limited 2024-06-04 Article PeerReviewed application/pdf en http://irep.iium.edu.my/113940/7/113940_%20Ranking%20and%20rating%20halal-certified.pdf application/pdf en http://irep.iium.edu.my/113940/8/113940_%20Ranking%20and%20rating%20halal-certified_Scopus.pdf Azam, Md Siddique E and Ahmad, Anis Najiha and Jaiyeoba, Haruna Babatunde (2024) Ranking and rating halal-certified restaurants in Malaysia: an application of AHP. Journal of Islamic Marketing, 15 (7). pp. 1743-1765. ISSN 1759-0833 E-ISSN 1759-0841 https://www.emerald.com/insight/publication/issn/1759-0833/vol/15/iss/7 https://doi.org/10.1108/JIMA-02-2023-0041 |
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BPH114 Consumption. Halal issues BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH122 Consumption. Halal issues. Specific products. Food and drink |
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BPH114 Consumption. Halal issues BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH122 Consumption. Halal issues. Specific products. Food and drink Azam, Md Siddique E Ahmad, Anis Najiha Jaiyeoba, Haruna Babatunde Ranking and rating halal-certified restaurants in Malaysia: an application of AHP |
description |
Purpose – The purpose of the study is to measure the performance level of halal compliance practices by the
halal-certified restaurants in Malaysia and rank and rate them based on several dimensions of halal compliance.
Design/methodology/approach – A total of 320 halal restaurants were surveyed. The absolute
measurement approach of the analytic hierarchy process (AHP) was applied to rank and rate the restaurants.
Finally, ANOVA and independent t-test were applied to assess if there is any significant difference in halal
compliance performance between different groups of the respondents.
Findings – The AHP application resulted in only 19 restaurants (5.94%) achieving an “Excellent” rating. A
significant difference has been observed between different groups of the respondents regarding their halal
compliance performance.
Research limitations/implications – An onsite audit and ranking of all the restaurants in Malaysia
were beyond the scope of the study. The research was able to rank only 320 restaurants across Malaysia.
Practical implications – The findings and methodology of the study will provide policymakers with a
clear roadmap for establishing a comprehensive rating system in the fields of the halal food industry to
enhance the quality and integrity of the halal food management system.
Originality/value – To the best of the authors’ knowledge, this is the first time an empirical approach, like
AHP, has been used to determine how Malaysia’s halal-certified restaurants stack up against one another. Similar
studies can be carried out in other sectors of the halal industry as well as in similar context. |
format |
Article |
author |
Azam, Md Siddique E Ahmad, Anis Najiha Jaiyeoba, Haruna Babatunde |
author_facet |
Azam, Md Siddique E Ahmad, Anis Najiha Jaiyeoba, Haruna Babatunde |
author_sort |
Azam, Md Siddique E |
title |
Ranking and rating halal-certified restaurants in Malaysia: an application of AHP |
title_short |
Ranking and rating halal-certified restaurants in Malaysia: an application of AHP |
title_full |
Ranking and rating halal-certified restaurants in Malaysia: an application of AHP |
title_fullStr |
Ranking and rating halal-certified restaurants in Malaysia: an application of AHP |
title_full_unstemmed |
Ranking and rating halal-certified restaurants in Malaysia: an application of AHP |
title_sort |
ranking and rating halal-certified restaurants in malaysia: an application of ahp |
publisher |
Emerald Publishing Limited |
publishDate |
2024 |
url |
http://irep.iium.edu.my/113940/7/113940_%20Ranking%20and%20rating%20halal-certified.pdf http://irep.iium.edu.my/113940/8/113940_%20Ranking%20and%20rating%20halal-certified_Scopus.pdf http://irep.iium.edu.my/113940/ https://www.emerald.com/insight/publication/issn/1759-0833/vol/15/iss/7 https://doi.org/10.1108/JIMA-02-2023-0041 |
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