Factors contributing to the acceptance of verify halal app among the Malaysian Muslim consumers

• Main Authors: Wan Ismail, Wan Izni, Jaiyeoba, Haruna Babatunde, Mahamad Maifiah, Mohd Hafidz, Ndzembante, Aboubakary Nulambeh
• Format: Article
• Language: English
• Published: UUM Press 2024
• Subjects: HF5475.I74 Halal business, entrepreneur, marketing, management, and administration; T173.5 Technology and Islam
• Online Access: http://irep.iium.edu.my/113644/7/113644_Factors%20contributing%20to%20the%20acceptance.pdf; http://irep.iium.edu.my/113644/; https://e-journal.uum.edu.my/index.php/ijib/article/view/23251/4317; https://doi.org/10.32890/ijib2024.9.1.3

he presence of a halal mark on a food product serves as an indicator that the food has been certified as halal and is deemed suitable for consumption according to Islamic dietary guidelines and safety standards. However, the increased demand for halal food in the market has led many business owners...