Understanding medical destination choice behaviour: an exploratory approach

Over the past decade, medical tourism has been growing progressively in developing countries of Eastern Europe, South Asia, Southeast Asia, and Middle East. This paper aims to conceptually understand medical tourists’ (or consumers) intentional behaviour to destined countries of their choice w...

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Bibliographic Details
Main Authors: Putit, Lennora, Ahmad Suki, Amirah, Abdullah, Mohamad Fariz, Suib, Fatin Husna
Format: Article
Language:English
Published: Universal Publishers - Boca Raton, Florida, USA 2022
Subjects:
Online Access:http://irep.iium.edu.my/113540/7/113540_%20Understanding%20medical%20destination.pdf
http://irep.iium.edu.my/113540/
http://www.gbmrjournal.com/vol14no4s.htm
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