Understanding medical destination choice behaviour: an exploratory approach
Over the past decade, medical tourism has been growing progressively in developing countries of Eastern Europe, South Asia, Southeast Asia, and Middle East. This paper aims to conceptually understand medical tourists’ (or consumers) intentional behaviour to destined countries of their choice w...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universal Publishers - Boca Raton, Florida, USA
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/113540/7/113540_%20Understanding%20medical%20destination.pdf http://irep.iium.edu.my/113540/ http://www.gbmrjournal.com/vol14no4s.htm |
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| Summary: | Over the past decade, medical tourism has been growing progressively in developing countries of
Eastern Europe, South Asia, Southeast Asia, and Middle East. This paper aims to conceptually
understand medical tourists’ (or consumers) intentional behaviour to destined countries of their
choice within the ‘Halal’ (Permissible) medical tourism sector. It specifically attempts to explore
factors influencing their intention towards a preferred destination for sourcing shariah compliance
based medical care services. Using an in-depth interview technique, a total of 15 qualitative data were
collected from targeted respondents involved in medical-care tourism related activities via a digital
voice tape recorder; transcribing and coding processes were carried out using ATLAS.TI software.
Initial findings have shown several themes that were grounded in the designated semi- structured
questions such as attitude, subjective norm, behavioural control, destination image, religiosity, and
cost. The results revealed significant suggestions and opinions from the participants on the potential
adoption of ‘Halal’ medical destination choice behaviour. Several managerial implications were
further discussed. |
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