Nurturing humanity in the halls of RBB Enterprise

• Main Authors: Yahya, Rohaziah, Ismail, Yusof, Mhd. Sarif, Suhaimi, Abdul Wahid, Mohamad Fikri
• Format: Article
• Language: English
• Published: IIUM Press 2024
• Subjects: BPH830.3 Social systems. Urban groups. Cities and towns. Sustainable urban development; HF5387 Business ethics; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/113349/7/113349_Nurturing%20humanity%20in%20the%20halls%20of%20RBB%20Enterprise.pdf; http://irep.iium.edu.my/113349/; https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/256

RBB Enterprise demonstrates a commitment to corporate responsibility by embracing a mission to improve human welfare across its vast industrial sector. By integrating principles of responsibility, morality, and empathy, the organisation fosters a culture of empowerment that prioritises the welfare of its employees and the broader society. Commencing a profound process of change, RBB Enterprise conscientiously safeguards the well-being and security of its personnel through the implementation of comprehensive wellness programmes and stringent safety protocols. This dedication results in the development of a cohesive and efficient culture, supported by a deep-seated sense of pride. RBB Enterprise, motivated by a steadfast commitment to its workforce, allocates critical resources towards cutting-edge safety technology and all-encompassing training initiatives, all of which are founded upon ethical and accountable principles. Leading these endeavours is Zack, an experienced leader who promotes a positive and communal atmosphere while maintaining rigorous safety measures. In the face of obstacles, RBB Enterprise maintains an unwavering commitment to ethical standards, promptly rectifying violations and maintaining a meritocratic system; as a result, the organisation has established a lasting reputation characterised by honesty, responsibility, and compassion.