Social media influencer marketing: science mapping of the present and future trends
Purpose – This study aims to reveal the knowledge structure of social media influencer marketing literature by performing science mapping analysis through a state-of-the-art bibliometric approach to determine the current and future trends. Social media influencer marketing is one of the most effec...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing Limited
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/112540/1/112540_Social%20media%20influencer%20marketing.pdf http://irep.iium.edu.my/112540/2/112540_Social%20media%20influencer%20marketing_SCOPUS.pdf http://irep.iium.edu.my/112540/ https://www.emerald.com/insight/content/doi/10.1108/IJQSS-10-2023-0174/full/pdf?title=social-media-influencer-marketing-science-mapping-of-the-present-and-future-trends |
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