Social media influencer marketing: science mapping of the present and future trends

Purpose – This study aims to reveal the knowledge structure of social media influencer marketing literature by performing science mapping analysis through a state-of-the-art bibliometric approach to determine the current and future trends. Social media influencer marketing is one of the most effec...

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Bibliographic Details
Main Authors: Fauzi, Muhammad Ashraf, Ali, Zuraina, Satari, Zanariah, Megat Ramli, Puteri Azlian, Omer, Mazen
Format: Article
Language:English
English
Published: Emerald Publishing Limited 2024
Subjects:
Online Access:http://irep.iium.edu.my/112540/1/112540_Social%20media%20influencer%20marketing.pdf
http://irep.iium.edu.my/112540/2/112540_Social%20media%20influencer%20marketing_SCOPUS.pdf
http://irep.iium.edu.my/112540/
https://www.emerald.com/insight/content/doi/10.1108/IJQSS-10-2023-0174/full/pdf?title=social-media-influencer-marketing-science-mapping-of-the-present-and-future-trends
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