Art in cultural diplomacy: the 'jiwa' between and among nations

• Main Author: Mohd Noor Merican, Ahmad Murad
• Format: Article
• Language: English
• Published: New Straits Times Press (M) Bhd 2023
• Subjects: B Philosophy (General); HM Sociology; JA Political science (General); N61 Theory. Philosophy. Aesthetics of the visual arts
• Online Access: http://irep.iium.edu.my/112191/2/112191_Art%20in%20cultural%20diplomacy.pdf; http://irep.iium.edu.my/112191/; https://www.nst.com.my/opinion/columnists/2023/08/947259/art-cultural-diplomacy-jiwa-between-and-among-nations

KUALA Lumpur-based Manila-born artist, Anna Karina Jardin, is an advocate of art in public and cultural diplomacy. She sees the relevance of non-governmental agents and less formal groupings of citizens in diplomacy. They represent a broader range of actors in the promotion of national identity, culture and heritage. The communication of art is not only limited to aesthetics. It is a pragmatic tool to create an ambience in public diplomacy in projecting representations of policies. An example is the initiation of the Artdialogo Project in 2016 under the cultural diplomacy bilateral agreement of the Philippines and Malaysia in 2015.