The mediating role of parasocial interaction in the relationship between loneliness and Netflix binge-watching tendencies: a case study of Malaysian university students during the COVID-19 Pandemic

• Main Authors: Tengku Mohd Azzman, Tengku Siti Aisha, A. Manaf, Aini Maznina, Tak Jie, Chan
• Format: Article
• Language: English; English
• Published: Universiti Kebangsaan Malaysia 2023
• Subjects: BF511 Affection. Feeling. Emotion; H Social Sciences (General); P87 Communication. Mass media
• Online Access: http://irep.iium.edu.my/109116/7/109116_The%20Mediating%20Role%20of%20Parasocial%20Interaction%20in%20the%20Relationship%20Between.pdf; http://irep.iium.edu.my/109116/13/109116_The%20Mediating%20Role%20of%20Parasocial%20Interaction%20in%20the%20Relationship%20Between_Scopus.pdf; http://irep.iium.edu.my/109116/; https://ejournal.ukm.my/mjc/article/view/68709; https://doi.org/10.17576/JKMJC-2023-3904-28

Streaming services such as Netflix are already penetrating the mainstream market in Malaysia. Netflix offers a wide range of binge-worthy content to young adults, such as K-dramas, anime, thrillers, rom-coms, sitcoms, or reality television shows. As a newer form of media engagement, media researcher...