The mediating role of parasocial interaction in the relationship between loneliness and netflix binge-watching tendencies: a case study of Malaysian university students during the COVID-19 pandemic
Streaming services such as Netflix are already penetrating the mainstream market in Malaysia. Netflix offers a wide range of binge-worthy content to young adults, such as K-dramas, anime, thrillers, rom-coms, sitcoms, or reality television shows. As a newer form of media engagement, media researcher...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/23185/1/komunikasi_29.pdf http://journalarticle.ukm.my/23185/ https://ejournal.ukm.my/mjc/issue/view/1610 |
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