The persuasiveness of celebrity Muslim preachers on social media: the ELM perspective
As new media and communication technology evolve, it has revolutionised how Muslim preachers convey da’wah to their fellow Muslims. Social media platforms allow Muslim preachers to connect with their follower and create da’wah messages using various tools such as reels, live streams, and hashtags. S...
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| Main Authors: | , , |
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| Format: | Proceeding Paper |
| Language: | English English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/108287/1/Certificate_MENTION.JPG http://irep.iium.edu.my/108287/2/Acceptance_AP%20TSA.pdf http://irep.iium.edu.my/108287/13/108287_The%20persuasiveness%20of%20celebrity%20Muslim%20preachers.pdf http://irep.iium.edu.my/108287/ |
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