The persuasiveness of celebrity Muslim preachers on social media: the ELM perspective

As new media and communication technology evolve, it has revolutionised how Muslim preachers convey da’wah to their fellow Muslims. Social media platforms allow Muslim preachers to connect with their follower and create da’wah messages using various tools such as reels, live streams, and hashtags. S...

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Bibliographic Details
Main Authors: Tengku Mohd Azzman, Tengku Siti Aisha, A. Manaf, Aini Maznina, Fadzil, Nurfarhanis
Format: Proceeding Paper
Language:English
English
English
Published: 2023
Subjects:
Online Access:http://irep.iium.edu.my/108287/1/Certificate_MENTION.JPG
http://irep.iium.edu.my/108287/2/Acceptance_AP%20TSA.pdf
http://irep.iium.edu.my/108287/13/108287_The%20persuasiveness%20of%20celebrity%20Muslim%20preachers.pdf
http://irep.iium.edu.my/108287/
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