A preliminary study on promoting e-book about halal industry framework in Malaysia for public awareness in Malaysia

• Main Authors: Awang, Asmaa, Hazahari, Noor Yuslida, Al-Saari, Nurhidayu
• Format: Proceeding Paper
• Language: English
• Published: Atlantis Press 2023
• Subjects: BPH117.5 Halal Education, Halal Training; HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
• Online Access: http://irep.iium.edu.my/107441/1/107441_A%20preliminary%20study%20on%20promoting.pdf; http://irep.iium.edu.my/107441/; https://www.atlantis-press.com/proceedings/icofa-23/125989480

Malaysia’s halal industry is one of the most well-known in the world. However, some Malaysians still believe that halal scopes in Malaysia only apply to the food and beverage industries. Hence, the main objective of this study is to assess public awareness and knowledge of the halal industry fram...