The effect of price fairness on negative consumption emotion of airline passengers
Pricing remains a crucial phenomenon for companies operating in a competitive environment. When it comes to selecting a service, price often tends to be a significant consideration for most customers. The aim of this study is to examine the relationship between price fairness and negative consumpt...
Saved in:
Main Authors: | Abdulmalek Omar Mosleh, Anhar, Maulan, Suharni, Haque, A. K. M. Ahasanul |
---|---|
Format: | Article |
Language: | English |
Published: |
Southern Academic Publisher
2023
|
Subjects: | |
Online Access: | http://irep.iium.edu.my/105616/7/105616_The%20effect%20of%20price%20fairness.pdf http://irep.iium.edu.my/105616/ https://www.ijirp.com/journal/the-effect-of-price-fairness-on-negative-consumption-emotion-ofairline-passengers https://doi.org/10.51430/IJIRP.2023.37.001 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The effect of price fairness on negative consumption emotion of airline passengers
by: Mosleh, Anhar Abdulmalek Omar, et al.
Published: (2023) -
Determining the intention to patronage Islamic brand restaurant:
The moderating role of religiosity
by: Mohd Yusof, Yuslina Liza, et al.
Published: (2016) -
The relationship between perceived quality association and purchase intention to patronage Islamic brand restaurants
by: Mohd Yusof, Yuslina Liza, et al.
Published: (2016) -
Strategy for consumer brand preferences
by: Haque, A. K. M. Ahasanul
Published: (2012) -
Factors affecting the attractiveness of medical tourism
destination: an empirical study on India
by: Haque, A. K. M. Ahasanul
Published: (2014)