Brand personality and image on customer retention: examining Islamic banking services in Malaysia
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Main Authors: | I, Osman, Abdullah, Kalthom, N.I, Abdullah |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2009
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Subjects: | |
Online Access: | http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf http://irep.iium.edu.my/10471/ |
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