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Brand personality and image on customer retention: examining Islamic banking services in Malaysia

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Main Authors: I, Osman, Abdullah, Kalthom, N.I, Abdullah
Format: Conference or Workshop Item
Language:English
Published: 2009
Subjects:
BP173.75 Islam and economics
Online Access:http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf
http://irep.iium.edu.my/10471/
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spelling my.iium.irep.104712012-04-27T06:29:12Z http://irep.iium.edu.my/10471/ Brand personality and image on customer retention: examining Islamic banking services in Malaysia I, Osman Abdullah, Kalthom N.I, Abdullah BP173.75 Islam and economics 2009 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf I, Osman and Abdullah, Kalthom and N.I, Abdullah (2009) Brand personality and image on customer retention: examining Islamic banking services in Malaysia. In: International Business & Economics Conference, 2009. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic BP173.75 Islam and economics
spellingShingle BP173.75 Islam and economics
I, Osman
Abdullah, Kalthom
N.I, Abdullah
Brand personality and image on customer retention: examining Islamic banking services in Malaysia
format Conference or Workshop Item
author I, Osman
Abdullah, Kalthom
N.I, Abdullah
author_facet I, Osman
Abdullah, Kalthom
N.I, Abdullah
author_sort I, Osman
title Brand personality and image on customer retention: examining Islamic banking services in Malaysia
title_short Brand personality and image on customer retention: examining Islamic banking services in Malaysia
title_full Brand personality and image on customer retention: examining Islamic banking services in Malaysia
title_fullStr Brand personality and image on customer retention: examining Islamic banking services in Malaysia
title_full_unstemmed Brand personality and image on customer retention: examining Islamic banking services in Malaysia
title_sort brand personality and image on customer retention: examining islamic banking services in malaysia
publishDate 2009
url http://irep.iium.edu.my/10471/4/Brand_Personality_and_Image.pdf
http://irep.iium.edu.my/10471/
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score 13.164666

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