Assessing Malaysian firms’ intention to use recombinant collagen-like protein in collagen products
The study aims to assess the prospect of using recombinant collagen-like protein (RCLP) from producers’ point of view. Using cross-sectional data from a survey, the study attempts to validate the proposed hypothesis within Technology Acceptance Model (TAM) by using the Partial Least Square (PLS)...
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my.iium.irep.1045502023-05-08T00:33:44Z http://irep.iium.edu.my/104550/ Assessing Malaysian firms’ intention to use recombinant collagen-like protein in collagen products Duasa, Jarita Mohd Radzman, Nurhasya Adibah Mohd Thas Thaker, Mohamed Asmy H Social Sciences (General) The study aims to assess the prospect of using recombinant collagen-like protein (RCLP) from producers’ point of view. Using cross-sectional data from a survey, the study attempts to validate the proposed hypothesis within Technology Acceptance Model (TAM) by using the Partial Least Square (PLS) path modeling approach (a variance-based SEM technique). Results show a direct positive and significant relations between ‘perceive ease of use’ and ‘attitude toward’, ‘perceived ease of use’ and ‘perceived usefulness’, ‘attitude toward’ and ‘behavioural intention’, and ‘perceived usefulness’ and ‘behavioural intention’ of producing collagen products sourced from recombinant collagen-like protein among firms. The results imply the high potential end collagen products to be marketed using this alternative source of collagen which is environmentally friendly and promotes sustainable development. IOP Publishing 2023-04-19 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/104550/2/104550_Assessing%20Malaysian%20firms%E2%80%99.pdf Duasa, Jarita and Mohd Radzman, Nurhasya Adibah and Mohd Thas Thaker, Mohamed Asmy (2023) Assessing Malaysian firms’ intention to use recombinant collagen-like protein in collagen products. In: 8th International Conference on Climate Change (8TH-ICCC), Bangkok, Thailand. https://iopscience.iop.org/article/10.1088/1755-1315/1165/1/012008/meta 10.1088/1755-1315/1165/1/012008 |
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H Social Sciences (General) Duasa, Jarita Mohd Radzman, Nurhasya Adibah Mohd Thas Thaker, Mohamed Asmy Assessing Malaysian firms’ intention to use recombinant collagen-like protein in collagen products |
description |
The study aims to assess the prospect of using recombinant collagen-like protein
(RCLP) from producers’ point of view. Using cross-sectional data from a survey, the study
attempts to validate the proposed hypothesis within Technology Acceptance Model (TAM) by
using the Partial Least Square (PLS) path modeling approach (a variance-based SEM technique).
Results show a direct positive and significant relations between ‘perceive ease of use’ and
‘attitude toward’, ‘perceived ease of use’ and ‘perceived usefulness’, ‘attitude toward’ and
‘behavioural intention’, and ‘perceived usefulness’ and ‘behavioural intention’ of producing
collagen products sourced from recombinant collagen-like protein among firms. The results
imply the high potential end collagen products to be marketed using this alternative source of
collagen which is environmentally friendly and promotes sustainable development. |
format |
Conference or Workshop Item |
author |
Duasa, Jarita Mohd Radzman, Nurhasya Adibah Mohd Thas Thaker, Mohamed Asmy |
author_facet |
Duasa, Jarita Mohd Radzman, Nurhasya Adibah Mohd Thas Thaker, Mohamed Asmy |
author_sort |
Duasa, Jarita |
title |
Assessing Malaysian firms’ intention to use recombinant
collagen-like protein in collagen products |
title_short |
Assessing Malaysian firms’ intention to use recombinant
collagen-like protein in collagen products |
title_full |
Assessing Malaysian firms’ intention to use recombinant
collagen-like protein in collagen products |
title_fullStr |
Assessing Malaysian firms’ intention to use recombinant
collagen-like protein in collagen products |
title_full_unstemmed |
Assessing Malaysian firms’ intention to use recombinant
collagen-like protein in collagen products |
title_sort |
assessing malaysian firms’ intention to use recombinant
collagen-like protein in collagen products |
publisher |
IOP Publishing |
publishDate |
2023 |
url |
http://irep.iium.edu.my/104550/2/104550_Assessing%20Malaysian%20firms%E2%80%99.pdf http://irep.iium.edu.my/104550/ https://iopscience.iop.org/article/10.1088/1755-1315/1165/1/012008/meta |
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1765296486935953408 |
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13.18916 |