The consequence of destination image on travel motivation: evidence from Bangladesh ecotourism
The precipitous expansion of ecotourism destinations has intensified competition in the tourism business. Thus, the present study investigates the connection between destination image and travel motivation that marketers must comprehend and focus on establishing eco tourism in Bangladesh. Despit...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
E-Palli LLC, Delaware, USA
2022
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100684/7/100684_The%20consequence%20of%20destination%20image%20on%20travel%20motivation.pdf http://irep.iium.edu.my/100684/ https://journals.e-palli.com/home/index.php/ajebi/article/view/438 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | The precipitous expansion of ecotourism destinations has intensified competition in the
tourism business. Thus, the present study investigates the connection between destination
image and travel motivation that marketers must comprehend and focus on establishing eco tourism in Bangladesh. Despite a growing number of works on destination image, there has
been little investigation on the relationship between travel motivation. Therefore, this study
aims to evaluate the effect of destination image and travel motivation on tourists’ selection
of ecotourism destinations. In contrast to previous research, which primarily focused on
identifying destination features, this study employed a structured questionnaire directed at
tourists during their on-site experiences. Using SPSS-SEM, the suggested structural model
was evaluated with a sample of 326 tourists from various Bangladesh ecotourism destina tions. The results confirmed that “cognitive” and “affective” destination images significantly
influence travel motivation. It also indicates a better understanding of the relationship and
significant managerial implications for destination marketing managers. |
|---|