The Role ofDemographic Variables in Consumer Purchase Decision. A study with reference to Cars in Perak state Malaysia

• Main Author: Ahmed Siyal, Aftab
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi PETRONAS 2009
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/9171/1/2009%20-%20The%20Role%20of%20Deographic%20Variables%20in%20Consumer%20Purchase%20Decision%20a%20Study%20with%20Special%20Refere.pdf; http://utpedia.utp.edu.my/9171/

This project relates to the study of demographic variables associated with consumer purchase decisions of cars in Perak state. The study would be helpful to identify different consumer groups on the basis of demographic variables to optimize the car marketing business in the state. Demographics a...