Leveraging Corporate Social Responsibility (CSR) via Social Networking Website: Knowledge Exchange Enhances Company Sustainability

• Main Author: Mohd Azmi, Siti Noor Ayu
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi Petronas 2011
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/7499/1/2011%20-%20Leveraging%20corporate%20sosial%20responsibility%20%28CSR%29%20Via%20ocial%20networking%20website.pdf; http://utpedia.utp.edu.my/7499/

This research studies the involvement of PETRONAS' organizations, community and researchers in a PETRONAS-community partnership. The goal of this research is to examine the relationship between the participants involved in leveraging Corporate Social Responsibility (CSR). The research focuse...