Leveraging Corporate Social Responsibility (CSR) via Social Networking Website: Knowledge Exchange Enhances Company Sustainability

• Main Author: Mohd Azmi, Siti Noor Ayu
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi Petronas 2011
• Subjects: T Technology (General)
• Online Access: http://utpedia.utp.edu.my/7499/1/2011%20-%20Leveraging%20corporate%20sosial%20responsibility%20%28CSR%29%20Via%20ocial%20networking%20website.pdf; http://utpedia.utp.edu.my/7499/

This research studies the involvement of PETRONAS' organizations, community and researchers in a PETRONAS-community partnership. The goal of this research is to examine the relationship between the participants involved in leveraging Corporate Social Responsibility (CSR). The research focuses on participation including stakeholder membership, community representation, platform for voice of community, and expectations and interests of members. Data is analyzed using primary (interview and survey) and secondary data( case study) which are segmented in literature reviews, interviews and questionnaires. Results of the research indicate the importance of having Social Networking Site for oil and gas company, specifically PETRONAS in leveraging CSR, which is mainly about fulfilling societal needs. In addition, it also discuss about the importance on participation of PETRONAS' stakeholder and the aptness analysis to study a distinct form of community engagement. Finally, the project discuss some of the implications of the practical and academic contributions of this study as well as its limitations. iii