Perceptive Loyalty System

• Main Author: Ku Hilmy, Ku Izrul Hadi
• Format: Final Year Project
• Language: English
• Published: Universiti Teknologi Petronas 2006
• Subjects: ZA Information resources
• Online Access: http://utpedia.utp.edu.my/7245/1/2006%20-%20Perceptive%20Loyalty%20System.pdf; http://utpedia.utp.edu.my/7245/

This document is to study the compatibility and usability of a perceptive loyalty system using data mining technique. This system is an easy-to-use web-based business management solution that is designed to foster communication between Business Company and their customer. The perceptive loyalty system can be used daily, employs cost-effective technology to help advance business and transaction processes. It is a key tool for enabling data-driven decision-making. Business information such as customer's shopping habit can now be saved directly, via a standard web-browser, for ease of printing and electronic archival and later on can be used to make decision in marketing for example new product in the future. The report generated by the system will show customer's buying habit and pattern. It purposes is just to simplify and organized the work strategist of a company and also the marketing department as well as the top management in guiding to a better decision making. With the system business can monitor the sales they are making throughout the year and also the pattern generate by the customer's shopping activities. m