Perceptive Loyalty System
This document is to study the compatibility and usability of a perceptive loyalty system using data mining technique. This system is an easy-to-use web-based business management solution that is designed to foster communication between Business Company and their customer. The perceptive loyalty s...
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| Format: | Final Year Project |
| Language: | English |
| Published: |
Universiti Teknologi Petronas
2006
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| Online Access: | http://utpedia.utp.edu.my/7245/1/2006%20-%20Perceptive%20Loyalty%20System.pdf http://utpedia.utp.edu.my/7245/ |
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| Summary: | This document is to study the compatibility and usability of a perceptive loyalty
system using data mining technique. This system is an easy-to-use web-based
business management solution that is designed to foster communication between
Business Company and their customer. The perceptive loyalty system can be used
daily, employs cost-effective technology to help advance business and transaction
processes.
It is a key tool for enabling data-driven decision-making. Business information such
as customer's shopping habit can now be saved directly, via a standard web-browser,
for ease of printing and electronic archival and later on can be used to make decision
in marketing for example new product in the future.
The report generated by the system will show customer's buying habit and pattern. It
purposes is just to simplify and organized the work strategist of a company and also
the marketing department as well as the top management in guiding to a better
decision making. With the system business can monitor the sales they are making
throughout the year and also the pattern generate by the customer's shopping
activities.
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