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Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context

Metrosexual is a phenomenon of the 21st century, which challenged the conventional notion of man to a soft man with appealing and pleasant appearance. Men have started to distance themselves from the traditional masculinity by enjoying the disposable income on a gym membership, hair salon, body depi...

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Main Author: BANO, SOBIA
Format: Thesis
Language:English
Published: 2018
Online Access:http://utpedia.utp.edu.my/18996/1/G02941-Sobia%20Bano-PhD%20in%20Management.pdf
http://utpedia.utp.edu.my/18996/
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id my-utp-utpedia.18996
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spelling my-utp-utpedia.189962019-05-13T10:35:34Z http://utpedia.utp.edu.my/18996/ Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context BANO, SOBIA Metrosexual is a phenomenon of the 21st century, which challenged the conventional notion of man to a soft man with appealing and pleasant appearance. Men have started to distance themselves from the traditional masculinity by enjoying the disposable income on a gym membership, hair salon, body depilation, and spending money on designer wear. Literature acknowledges that phenomena are growing, still not studied extensively. To fill the gap in the research, qualitative study is employed to explore the role of early experience and consumption practices on the identity formation by combining the elements of Erikson identity theory and Marcia identity status; personality traits of metrosexual masculinity; and the metrosexual experience throughout the purchase journey. 2018-03 Thesis NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/18996/1/G02941-Sobia%20Bano-PhD%20in%20Management.pdf BANO, SOBIA (2018) Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context. PhD thesis, Universiti Teknologi PETRONAS.
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Electronic and Digitized Intellectual Asset
url_provider http://utpedia.utp.edu.my/
language English
description Metrosexual is a phenomenon of the 21st century, which challenged the conventional notion of man to a soft man with appealing and pleasant appearance. Men have started to distance themselves from the traditional masculinity by enjoying the disposable income on a gym membership, hair salon, body depilation, and spending money on designer wear. Literature acknowledges that phenomena are growing, still not studied extensively. To fill the gap in the research, qualitative study is employed to explore the role of early experience and consumption practices on the identity formation by combining the elements of Erikson identity theory and Marcia identity status; personality traits of metrosexual masculinity; and the metrosexual experience throughout the purchase journey.
format Thesis
author BANO, SOBIA
spellingShingle BANO, SOBIA
Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context
author_facet BANO, SOBIA
author_sort BANO, SOBIA
title Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context
title_short Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context
title_full Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context
title_fullStr Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context
title_full_unstemmed Exploring the Identity Development, Metrosexual Masculinity, and Metrosexual Experience throughout Purchase Journey in Malaysian Context
title_sort exploring the identity development, metrosexual masculinity, and metrosexual experience throughout purchase journey in malaysian context
publishDate 2018
url http://utpedia.utp.edu.my/18996/1/G02941-Sobia%20Bano-PhD%20in%20Management.pdf
http://utpedia.utp.edu.my/18996/
_version_ 1739832574853775360
score 13.19449

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