Decoding the antecedents of user engagement and advocacy in mobile travel apps
The technology trend with the variety of development of mobile apps fostered. One of the types of mobile apps consider mobile travel apps (MTAs) is growing rapidly and widely worldwide to ensure the smoothness and recovery of tourism activities after the pandemic. Most of the users utilized mobile t...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6931/1/2005635_Lim_Nee_Yin.pdf http://eprints.utar.edu.my/6931/ |
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