The influence of media on public perception of Covid-19: case study on youth in Klang Valley
This research aims to explore the influence of media channels on public perception towards Covid�19 among youth aged between 15 to 40 years old living in the Klang Valley area. In this era of globalization, various media channels have become a part of our daily lives and has substantive impacts on...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6403/1/Lee_Zhi_Ying_2003195_FYP.pdf http://eprints.utar.edu.my/6403/ |
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| Summary: | This research aims to explore the influence of media channels on public perception towards Covid�19 among youth aged between 15 to 40 years old living in the Klang Valley area. In this era of globalization, various media channels have become a part of our daily lives and has substantive
impacts on our perception. Throughout the Covid-19 pandemic, media platforms have become an essential platform to disseminate information and opinions related to the disease as it offers immediacy. However, the information on the various media channels may be a source of misinformation in many communities as some information are false and inaccurate. This study will employ quantitative survey via Google Form to understand the perception of Covid-19 with
the influence of media channels among youth and qualitative observation on media channels regarding information of Covid-19. Therefore, the objective of this research is to examine how various media channels contribute to the public perception of Covid-19 positively and negatively.
Keywords: Media, public perception, Covid-19, social media, misinformation, media channels, youths
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