Social media consumption in Klang Valley: Generation Z's desired content of Instagram
Knowing the preferences and the habits of the Gen Z, the influential social media marketing targets, is very important for marketers and the brands that operate in the fast-paced world of social media marketing. This study discusses how Gen Z uses the highly popular Instagram as a content discover...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6424/1/Social_Media_Consumption_in_Klang_Valley_Generation_Z%E2%80%99s_Desired_Content_on_Instagram_Kee_Chian_Yue__CC_FYP_(1).pdf http://eprints.utar.edu.my/6424/ |
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