Examining Malaysian young adults' motivation on the consumption of Instagram reels
Instagram Reels are concise content videos that are measured in seconds rather than minutes. Nowadays, fewer people are watching TV or going to the movies. Yet they still want to be entertained. Thus, reels are a perfect source of entertainment for the younger generation of Instagram users. The is...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Online Access: | http://eprints.utar.edu.my/6393/1/Ong_Wing_En_FYP.pdf http://eprints.utar.edu.my/6393/ |
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