The impacts of social media on investment behaviour in Malaysia

• Main Authors: Chin, Ji Yan, Sia, Elsie, Lim, Eu Jun, Lin, Zhi Yao
• Format: Final Year Project / Dissertation / Thesis
• Published: 2024
• Subjects: HG Finance; HM Sociology
• Online Access: http://eprints.utar.edu.my/6361/1/Chin_Ji_Yan_lead.pdf; http://eprints.utar.edu.my/6361/

The primary objective of this study is to determine the factors that influence social media investment behavior in Malaysia. The four independent variables are information reliability, company image, online community behavior, and the overall aspect of social media, whereas the dependent variable is...