Do you want to buy an electric vehicle? examining the consumers' purchase motivation of electric vehicles

• Main Author: Yew, Jun Sen
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: H Social Sciences (General); HE Transportation and Communications
• Online Access: http://eprints.utar.edu.my/6316/1/202306%2D26__YEW_JUN_SEN_YEW_JUN_SEN.pdf; http://eprints.utar.edu.my/6316/

This research explores the intricacies of the consumer's purchase intention for an EV in Malaysia, shedding light on the multifaceted factors that shape consumer attitudes and behaviors in response to the global push for sustainable transportation. Placed within the broader context of the evolv...