A study of factors influencing green purchase intention among consumers in Selangor

• Main Author: Lai, Eva May Wah
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HF Commerce; HT Communities. Classes. Races
• Online Access: http://eprints.utar.edu.my/6285/1/202306%2D31_EVA_LAI_MAY_WAH_EVA_LAI_MAY_WAH.pdf; http://eprints.utar.edu.my/6285/

This research aims to investigate the relationship between the factors and green purchase intention among consumers in Selangor. It is vital for firms of green products to have a greater impact to attract the consumers and understand the consumer purchase intention. I picked this topic because this...