Impact of digital marketing on consumer behaviour among generation Z in Klang Valley
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Format: | Final Year Project / Dissertation / Thesis |
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2023
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Online Access: | http://eprints.utar.edu.my/6277/1/202306%2D69_Loo_Jia_Jun_LOO_JIA_JUN.pdf http://eprints.utar.edu.my/6277/ |
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my-utar-eprints.62772024-04-07T10:27:16Z Impact of digital marketing on consumer behaviour among generation Z in Klang Valley Loo, Jia Jun HF Commerce HT Communities. Classes. Races 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6277/1/202306%2D69_Loo_Jia_Jun_LOO_JIA_JUN.pdf Loo, Jia Jun (2023) Impact of digital marketing on consumer behaviour among generation Z in Klang Valley. Final Year Project, UTAR. http://eprints.utar.edu.my/6277/ |
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Universiti Tunku Abdul Rahman |
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Universiti Tunku Abdul Rahman |
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HF Commerce HT Communities. Classes. Races |
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HF Commerce HT Communities. Classes. Races Loo, Jia Jun Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
format |
Final Year Project / Dissertation / Thesis |
author |
Loo, Jia Jun |
author_facet |
Loo, Jia Jun |
author_sort |
Loo, Jia Jun |
title |
Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
title_short |
Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
title_full |
Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
title_fullStr |
Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
title_full_unstemmed |
Impact of digital marketing on consumer behaviour among generation Z in Klang Valley |
title_sort |
impact of digital marketing on consumer behaviour among generation z in klang valley |
publishDate |
2023 |
url |
http://eprints.utar.edu.my/6277/1/202306%2D69_Loo_Jia_Jun_LOO_JIA_JUN.pdf http://eprints.utar.edu.my/6277/ |
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1797547632996909056 |
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13.18916 |