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Impact of digital marketing on consumer behaviour among generation Z in Klang Valley

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Bibliographic Details
Main Author: Loo, Jia Jun
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
HF Commerce
HT Communities. Classes. Races
Online Access:http://eprints.utar.edu.my/6277/1/202306%2D69_Loo_Jia_Jun_LOO_JIA_JUN.pdf
http://eprints.utar.edu.my/6277/
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spelling my-utar-eprints.62772024-04-07T10:27:16Z Impact of digital marketing on consumer behaviour among generation Z in Klang Valley Loo, Jia Jun HF Commerce HT Communities. Classes. Races 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6277/1/202306%2D69_Loo_Jia_Jun_LOO_JIA_JUN.pdf Loo, Jia Jun (2023) Impact of digital marketing on consumer behaviour among generation Z in Klang Valley. Final Year Project, UTAR. http://eprints.utar.edu.my/6277/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HF Commerce
HT Communities. Classes. Races
spellingShingle HF Commerce
HT Communities. Classes. Races
Loo, Jia Jun
Impact of digital marketing on consumer behaviour among generation Z in Klang Valley
format Final Year Project / Dissertation / Thesis
author Loo, Jia Jun
author_facet Loo, Jia Jun
author_sort Loo, Jia Jun
title Impact of digital marketing on consumer behaviour among generation Z in Klang Valley
title_short Impact of digital marketing on consumer behaviour among generation Z in Klang Valley
title_full Impact of digital marketing on consumer behaviour among generation Z in Klang Valley
title_fullStr Impact of digital marketing on consumer behaviour among generation Z in Klang Valley
title_full_unstemmed Impact of digital marketing on consumer behaviour among generation Z in Klang Valley
title_sort impact of digital marketing on consumer behaviour among generation z in klang valley
publishDate 2023
url http://eprints.utar.edu.my/6277/1/202306%2D69_Loo_Jia_Jun_LOO_JIA_JUN.pdf
http://eprints.utar.edu.my/6277/
_version_ 1797547632996909056
score 13.18916

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