Determinants of working adult' organic food purchase intention
This research aims to examine the relationship between the five independent variables which are personal attitude, subjective norms, perceived behavioural control, electronic word-of-mouth (eWOM) and brand awareness towards organic food purchase intention of Malaysian working adults. The target re...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6219/1/Full_report_Jan_2023_Lee_Wan_Qi.pdf http://eprints.utar.edu.my/6219/ |
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