A study of social media influences the intention and motivation for doing cosplay in Malaysia

This study explores the influence of social media on the motivation of Malaysian cosplayers. It addresses a research gap by investigating how social media platforms like Facebook and Instagram have shaped the motivations and intentions of cosplayers to participant in this interest culture. This rese...

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Main Author: Lee, Ming Jie
Format: Final Year Project / Dissertation / Thesis
Published: 2023
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Online Access:http://eprints.utar.edu.my/6124/1/Lee_Ming_Jie_%2D2006243.pdf
http://eprints.utar.edu.my/6124/
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spelling my-utar-eprints.61242023-11-27T20:02:29Z A study of social media influences the intention and motivation for doing cosplay in Malaysia Lee, Ming Jie HM Sociology This study explores the influence of social media on the motivation of Malaysian cosplayers. It addresses a research gap by investigating how social media platforms like Facebook and Instagram have shaped the motivations and intentions of cosplayers to participant in this interest culture. This research seeks to understand how Malaysian cosplayers participant in cosplay have, whether it have connection with the raise of social media. To study this connection, 2 theories apply in this research which is Social Media Engagement Theory by Rebecca Dolan, J. C. (2015) and Motivation Theory by Edward L. Deci, R. J. (1991). The results of this research are trend to the social media have influence and provide a better entrance for the individual to study cosplay culture and participant into it, but there are answer that state the motivation that push the individual to have the intention continue cosplay is their self-interest 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6124/1/Lee_Ming_Jie_%2D2006243.pdf Lee, Ming Jie (2023) A study of social media influences the intention and motivation for doing cosplay in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/6124/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HM Sociology
spellingShingle HM Sociology
Lee, Ming Jie
A study of social media influences the intention and motivation for doing cosplay in Malaysia
description This study explores the influence of social media on the motivation of Malaysian cosplayers. It addresses a research gap by investigating how social media platforms like Facebook and Instagram have shaped the motivations and intentions of cosplayers to participant in this interest culture. This research seeks to understand how Malaysian cosplayers participant in cosplay have, whether it have connection with the raise of social media. To study this connection, 2 theories apply in this research which is Social Media Engagement Theory by Rebecca Dolan, J. C. (2015) and Motivation Theory by Edward L. Deci, R. J. (1991). The results of this research are trend to the social media have influence and provide a better entrance for the individual to study cosplay culture and participant into it, but there are answer that state the motivation that push the individual to have the intention continue cosplay is their self-interest
format Final Year Project / Dissertation / Thesis
author Lee, Ming Jie
author_facet Lee, Ming Jie
author_sort Lee, Ming Jie
title A study of social media influences the intention and motivation for doing cosplay in Malaysia
title_short A study of social media influences the intention and motivation for doing cosplay in Malaysia
title_full A study of social media influences the intention and motivation for doing cosplay in Malaysia
title_fullStr A study of social media influences the intention and motivation for doing cosplay in Malaysia
title_full_unstemmed A study of social media influences the intention and motivation for doing cosplay in Malaysia
title_sort study of social media influences the intention and motivation for doing cosplay in malaysia
publishDate 2023
url http://eprints.utar.edu.my/6124/1/Lee_Ming_Jie_%2D2006243.pdf
http://eprints.utar.edu.my/6124/
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score 13.188404