A study of the intention to use robo-advisory services in Malaysia

• Main Authors: Chow, Chi Ving, Tan, Genevieve Xin Yii, Tan, Min Xin
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HB Economic Theory; T Technology (General); TA Engineering (General). Civil engineering (General)
• Online Access: http://eprints.utar.edu.my/6058/1/fyp_FN_2023_CCV.pdf; http://eprints.utar.edu.my/6058/

In Malaysia, robo-advisory services have become increasingly popular in the financial industry. Hence, this study investigates the factors that determine the intention to use robo-advisory services in Malaysia. The proposed research model is based on the Unified Theory of Acceptance and Use of Techn...