Social media predict behavioural belief, normative belief and control belief among university student in Malaysia on prevention of sexual harassment behaviour

• Main Authors: Tan, Aireen, Bong, Qiao Xuan, Cheam, Zia Ee, Yan, Pheng Liang, Yen, Jian Yew
• Format: Final Year Project / Dissertation / Thesis
• Published: 2023
• Subjects: HM Sociology; HN Social history and conditions. Social problems. Social reform; L Education (General)
• Online Access: http://eprints.utar.edu.my/5796/1/fyp_PR_2023_AT.pdf; http://eprints.utar.edu.my/5796/

Sexual harassment in Malaysia university’s context has never been less important. The emergence of social media sites has become a prominent platform for sexual harassment to widespread. Harassers feel free to act in an unpleasant way without consequence on social media. Despite of the severity, there are limited studies on the intention behaviour of sexual harassment prevention among university students in Malaysia. Thus, this research study is aimed to investigate the impacts of social media on beliefs towards the intention of sexual harassment prevention behaviour among university student in Malaysia. Secondly, to identify the beliefs that leads to the intention of sexual harassment prevention behaviour among university student in Malaysia. Lastly, to identify the intention of sexual harassment prevention behaviour among university student in Malaysia. Theory of Planned Behaviour is used in this study. A total of 15 respondents to attend the interview were recruited across Malaysia by using purposive sampling. The selected respondents had specific criteria to be fulfilled, which were currently a college student enrolled in foundation studies or undergraduate courses, individuals of any gender or race, ability to recognise the situation of sexual harassment, have acquired sex education in the past and lastly, to participate the interview voluntarily. The interview will be conducted through an online platform, Microsoft Teams. Thematic analysis is chosen as the data analysis method.