Factors that influence generation Y’s cinematic experience towards the selection of cinema in Malaysia

• Main Authors: Yong, Josephine Pui Mun, Lau, Shirley, Lim, Nesylia E-Yun, Yap, Chung Sheng
• Format: Final Year Project / Dissertation / Thesis
• Published: 2017
• Subjects: HF Commerce
• Online Access: http://eprints.utar.edu.my/5130/1/Cinema_Research_Report_Softcopy_%2D_Group_21_(May_2017_batch).pdf; http://eprints.utar.edu.my/5130/

The cinema and movies entertainment industry play an important role in providing moviegoers the means of escapism from the daily hustle and bustle. As Generation Y’s are entering into their prime spending years with extensive viewing habits, cinema operators need to be well-equipped with good produc...