A study on the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities of Malaysia
The purpose of this study is to investigate the effect of local student satisfaction, institutional image and student commitment towards student loyalty in private universities in Malaysia. A total number of 250 questionnaires were distributed to local university students in private sector. Those re...
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| Main Authors: | , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/5125/1/FYP_Finalized.pdf http://eprints.utar.edu.my/5125/ |
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