Enhancing brand equity through sustainability marketing and ICT: a study on homestays in Malaysia
Tourism stands to be gravely undermined by the effects of unsustainable growth; the tourism industry is still struggling to fully incorporate sustainable development in its practices. Addressing the concerns on sustainable rural tourism development, this study examined the antecedent and consequent...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Final Year Project / Dissertation / Thesis |
| منشور في: |
2022
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://eprints.utar.edu.my/5090/1/DBA_2022_1705658.pdf http://eprints.utar.edu.my/5090/ |
| الوسوم: |
إضافة وسم
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