The study of Airbnb application usage intention among Malaysians while travelling overseas
The objective of this research is to study the usage intention of Airbnb mobile application among Malaysians while travelling overseas. It is essential to determine whether performance expectancy, effort expectancy, electronic word of mouth, trust and satisfaction affect usage intention of Airbnb mo...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Online Access: | http://eprints.utar.edu.my/5070/1/_NG_YIN_MEI_1507133_.pdf http://eprints.utar.edu.my/5070/ |
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