Digital economy: The influence of generation Z’s experience on e-commerce platform
E-commerce is becoming more significant due to its convenience in this era of rapid digitalization. One of its largest consumers in Southeast Asia, especially in Malaysia, is Generation Z who are tech savvy and favor convenience. Because of this, user retention among Generation Z is very important f...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/507/1/Wong_Kah_Kit_2002722.pdf http://eprints.utar.edu.my/507/ |
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