Identifying trends on global online to offline (O2O) e-commerce research: A bibliometrics analysis

• Main Author: Tan, Jocelyn Ying Ying
• Format: Final Year Project / Dissertation / Thesis
• Published: 2019
• Subjects: HF Commerce
• Online Access: http://eprints.utar.edu.my/5043/1/IDENTIFYING_TRENDS_ON_GLOBAL_ONLINE_TO.pdf; http://eprints.utar.edu.my/5043/

Nowadays, e-commerce has become the novel trend in the world. Therefore, this resulted more researchers will contribute more article to the relevant research. Thus, this research was conducted to further study and understand the trend on global O2O in Malaysia and globally. Moreover, by having a better understanding on this emerging topic O2O can help researchers to investigate the topic and conduct further relevant research. In this research, I have using 1 database which is Scopus to collect the secondary data. The data collected have 468 articles and the period to collect data is from August 16 to October 24, 2019. Last but not least, there are few major findings found after the analyses were conducted. It can be concluded that the trend on O2O is keep increasing by year, the promote patter of collaboration is domestic collaboration and global collaboration and the popular keyword is O2O and ecommerce. Lastly, this study may provide some useful contributions for future researchers. For future researchers who intend to conduct a similar study, they may be able to get a better and more reliable results after taking into account the limitations of this study.