The impact of Facebook live streaming advertisements on purchase intention
The aim of our study is to investigate the impact of Facebook live streaming advertisements on purchase intention. Our study independent variables (IV) including informativeness (IN), entertainment (EN), irritation (IR) and credibility (CR) are used to examine whether they can influence on dependent...
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| Main Authors: | , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/4810/1/fyp_MK_2022_KSW.pdf http://eprints.utar.edu.my/4810/ |
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